
A free 90-minute training that reveals the EXACT playbook that elite reps use to build trust, prospect strategically, secure new product approvals, and run trials that convert into permanent installs.
For reps and associates in their 0-5 years in the industry who want confidence, clarity, and consistent performance without the overwhelm, guesswork, or burnout.
Regional Manager
Sales Trainer
Creator of Med Device Advantage

Stuck moving opportunities forward with high close rates
Unsure how to influence surgeons or decision-makers
Lost on how to win the attention of prospects
Overwhelmed by resistance, objections, and getting ghosted when you follow up
Your territory isn’t growing fast enough
Uncertain what will separate you as a top rep compared to everyone else
It’s not your fault.
The industry gives you product clinical training and basic talk tracks filled with company jargon and scripted value propositions….but no true sales training to advance your capabilities.
And you definitely haven’t been given the psychology-driven, influence-based strategy required to consistently win in this field.
If you ramping up your med device career, you’ve probably realized something:
Talent, hustle, and product knowledge aren’t enough.
You can work hard, want to succeed, be well liked, stay busy, and still feel:
Stuck moving opportunities forward with high close rates
Unsure how to influence surgeons or decision-makers
Lost on how to win the attention of prospects
Overwhelmed by resistance, objections, and getting ghosted when you follow up
Your territory isn’t growing fast enough
Uncertain what will separate you as a top rep compared to everyone else
It’s not your fault.
The industry gives you product clinical training and basic talk tracks filled with company jargon and scripted value propositions….but no true sales training to advance your capabilities.
And you definitely haven’t been given the psychology-driven, influence-based strategy required to consistently win in this field.
This free training fixes that.
This training is built directly from the 5-Phases of the Med Device Advantage Playbook™ used by top performing reps nationwide.
You will learn:
Phase 1 — Lower Resistance & Build Trust
Why customers resist reps and how to neutralize it instantly
The M.D.A Equation for Building Trust
How to ask strategic and tactful questions that motivate customers to action
How to build relationships without sounding like every other rep
Phase 2 — Effective Prospecting
A clear 6-Step Prospecting Framework
An approach that creates momentum, avoids “Sales Jail” and secures next steps
How to uncover the pain and problems prospects get excited about
How to neutralize objections before they happen and overcome them when they do
Phase 3 — From Prospect to Champion
How to build influence like a valued rep instead of pitching like an average one
Find your advantage in the 4 healthcare decision making categories: Clinical, Technical, Operational, Economical
How to uncover your prospect’s personal motivators that move them to Champion status
How to deliver a customized, irresistible product presentation
How to gain commitment and accelerate your sales process
Phase 4 — New Product Approval
How to navigate supply chain, finance, & multi-levels of key influencers
How to navigate the approval process
Why approvals are won before the Value Analysis Committee meeting, not after
How to build advocacy from decision makers that that shortcuts VAC bureaucracy
Phase 5 — Run a Winning Trial
The 3-step trial roadmap to manage trial and transition to full install
How to assure trial success instead of just “hoping for it”
How to block competitors and secure long-term utilization
PLUS:
The psychology behind every decision a doc makes
How to control the flow of the sale without being pushy
How to move from “unknown rep” → “trusted partner” in weeks
The easiest ways to accelerate your earnings early in your career
And underneath it all:
You want to earn more, grow faster, and become a rep your customers depend on.
This webinar shows you how.
1. Most talk tracks you are trained to use don’t open conversation, they actually cause your customers to resist your selling efforts even more.
2. Although they get meetings, they constantly get stuck in follow up or “sales jail” with opportunities that don’t convert new growth.
3. They are taught to lead with data and product differentiation instead of learning to identify what will move their prospects to take action.
4. They never been given an approach to overcoming objections and creating sales momentum.
5. They are told to push for opportunities instead of building trust with a motivated champion.
6. They constantly chase cases attempting to drive business instead of creating long term sustainable use with new customers every quarter
7. They rely on being liked or building relationships instead of truly gaining influence with decision makers & key stakeholders.
8. Their approach to overcoming price and other common objections is inconsistent and unreliable.
9. They are constantly chasing the sales number because they don’t have a system for consistent growth.
Most reps are working very hard, using an approach that slows and kills their confidence instead of accelerating their growth and assuring their career success.
How to sell the Features & Benefits of your device
How to pitch first and handle objections second
Generic industry scripts that sound just like every other rep and your competition
Cliché company centric value proposition instead of a style that’s customer focused
What to “tell” your customers instead of how to reveal what masters most to them
This is:

For 10+ years, Evan has:
Trained and mentored hundreds of early-career reps
Built high performing territories
Advanced his career through corporate training roles and sales leadership
Led complex new product launches, competitive strategies, and fostered market adoption
Guided reps from "uncertain and overwhelmed" → top earners
Developed the 5-phase Med Device Advantage system used by reps all over the country to confidently grow their territory
Evan has become known for transforming medical device reps in their first few years of the industry into high-trust, high-influence sales performers.
He implemented to become an award winning device rep
He trains his own team and clients with
His mentees use to increase income and confidence
And that reps with limited experience now credit for changing their careers
Clear understanding of the 5-Phase Med Device Advantage System
Strategies, techniques, and frameworks you can use immediately in the field
Diagnostic view of why reps struggle to overperform quotas (and how to fix it)
A plan for gaining real momentum in your territory
Step-by-step sequence from prospecting to winning trials
Confidence and clarity you've never felt before.
Find answers to common questions about how this funnel can help grow and streamline your business. Reach out if you need more info!
Do I need a lot of sales experience for this training?
No — this is built exactly for reps in their first 0–4 years.
Will this help if I already have training through my company?
Yes — this covers the real-world strategy, process and techniques that companies don’t teach.
Will I be pressured to buy something?
No pressure at all. At the end, you’ll hear about the Med Device Advantage mentorship program — but the training itself is meant to be valuable even if you don’t join.
Will the session be recorded?
Yes, but only attendees will receive access.
Reserve your spot for the free 90-minute training and get the proven system that top reps use to accelerate their careers.

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