Become a top performing Med Device Sales Rep — Faster Than You Think

A free 90-minute training that reveals the EXACT playbook that elite reps use to build trust, prospect strategically, secure new product approvals, and run trials that convert into permanent installs.

For reps and associates in their 0-5 years in the industry who want confidence, clarity, and consistent performance without the overwhelm, guesswork, or burnout.

LED BY

EVAN SURGAN

  • Regional Manager

  • Sales Trainer

  • Creator of Med Device Advantage

  • Stuck moving opportunities forward with high close rates

  • Unsure how to influence surgeons or decision-makers

  • Lost on how to win the attention of prospects

  • Overwhelmed by resistance, objections, and getting ghosted when you follow up

  • Your territory isn’t growing fast enough

  • Uncertain what will separate you as a top rep compared to everyone else

It’s not your fault.

The industry gives you product clinical training and basic talk tracks filled with company jargon and scripted value propositions….but no true sales training to advance your capabilities.

And you definitely haven’t been given the psychology-driven, influence-based strategy required to consistently win in this field.

Let's Schedule a 1 on 1 Call

A Message to the Rep Who Wants More

If you ramping up your med device career, you’ve probably realized something:

Talent, hustle, and product knowledge aren’t enough.

You can work hard, want to succeed, be well liked, stay busy, and still feel:

  • Stuck moving opportunities forward with high close rates

  • Unsure how to influence surgeons or decision-makers

  • Lost on how to win the attention of prospects

  • Overwhelmed by resistance, objections, and getting ghosted when you follow up

  • Your territory isn’t growing fast enough

  • Uncertain what will separate you as a top rep compared to everyone else

It’s not your fault.

The industry gives you product clinical training and basic talk tracks filled with company jargon and scripted value propositions….but no true sales training to advance your capabilities.

And you definitely haven’t been given the psychology-driven, influence-based strategy required to consistently win in this field.

This free training fixes that.

What You’ll Learn in This 90-Minute Masterclass

This training is built directly from the 5-Phases of the Med Device Advantage Playbook™ used by top performing reps nationwide.

You will learn:

  • Phase 1 — Lower Resistance & Build Trust

  • Why customers resist reps and how to neutralize it instantly

  • The M.D.A Equation for Building Trust

  • How to ask strategic and tactful questions that motivate customers to action

  • How to build relationships without sounding like every other rep

  • Phase 2 — Effective Prospecting

  • A clear 6-Step Prospecting Framework

  • An approach that creates momentum, avoids “Sales Jail” and secures next steps

  • How to uncover the pain and problems prospects get excited about

  • How to neutralize objections before they happen and overcome them when they do

  • Phase 3 — From Prospect to Champion

  • How to build influence like a valued rep instead of pitching like an average one

  • Find your advantage in the 4 healthcare decision making categories: Clinical, Technical, Operational, Economical

  • How to uncover your prospect’s personal motivators that move them to Champion status

  • How to deliver a customized, irresistible product presentation

  • How to gain commitment and accelerate your sales process

  • Phase 4 — New Product Approval

  • How to navigate supply chain, finance, & multi-levels of key influencers

  • How to navigate the approval process

  • Why approvals are won before the Value Analysis Committee meeting, not after

  • How to build advocacy from decision makers that that shortcuts VAC bureaucracy

  • Phase 5 — Run a Winning Trial

  • The 3-step trial roadmap to manage trial and transition to full install

  • How to assure trial success instead of just “hoping for it”

  • How to block competitors and secure long-term utilization

  • PLUS:

  • The psychology behind every decision a doc makes

  • How to control the flow of the sale without being pushy

  • How to move from “unknown rep” → “trusted partner” in weeks

  • The easiest ways to accelerate your earnings early in your career

This Training Is for You If You’ve Ever Felt…

“I’m working hard but don’t feel like I am making enough progress.”

“I don’t feel like I consistently get Surgeons & Docs to take me seriously yet.”

“I get stuck in surface-level conversations and follow up.”

“My prospecting efforts feel forced, ineffective and don’t lead nowhere.”

“I’m not sure if I am handling objections and obstacles as good as I can be .”

“I am chasing cases but they aren’t consistent and don’t lead to conversions.”

“I’m not sure how exactly I should be influencing key decision makers.”

“I want to succeed and am willing to work for it, but it still feels like I am missing something”

I feel like I’m always reacting instead of driving the sales process forward.

And underneath it all:

You want to earn more, grow faster, and become a rep your customers depend on.

This webinar shows you how.

Why Most Reps Struggle

(No One Tells You This)

Based on years of training experience in Med Device working with hundreds of early-career reps, these are the real reasons most struggle:

1.       Most talk tracks you are trained to use don’t open conversation, they actually cause your customers to resist your selling efforts even more.

 

2.       Although they get meetings, they constantly get stuck in follow up or “sales jail” with opportunities that don’t convert new growth.

 

3.       They are taught to lead with data and product differentiation instead of learning to identify what will move their prospects to take action.

 

4.       They never been given an approach to overcoming objections and creating sales momentum.

 

5.       They are told to push for opportunities instead of building trust with a motivated champion.

 

6.       They constantly chase cases attempting to drive business instead of creating long term sustainable use with new customers every quarter

 

7.       They rely on being liked or building relationships instead of truly gaining influence with decision makers & key stakeholders.

 

8.       Their approach to overcoming price and other common objections is inconsistent and unreliable.

 

9.       They are constantly chasing the sales number because they don’t have a system for consistent growth.

Most reps are working very hard, using an approach that slows and kills their confidence instead of accelerating their growth and assuring their career success.

This webinar reverses all of it — immediately.

What Makes This Training Different

Most trainings teach:

  • How to sell the Features & Benefits of your device

  • How to pitch first and handle objections second

  • Generic industry scripts that sound just like every other rep and your competition

  • Cliché company centric value proposition instead of a style that’s customer focused

  • What to “tell” your customers instead of how to reveal what masters most to them

This training teaches:

Sales Psychology. Decision Making Influence. Process. Momentum. Rapid Growth…without the stress and overwhelm.

Everything reps wish they learned from the start to become a top performer.

This is not theoretical.
This is not motivational fluff.
This is not “company training.”

This is:

The actual playbook to dominate your territory.

Meet Your Instructor: Evan Surgan

Sales Trainer, Regional Manager, Creator of Med Device Advantage™

For 10+ years, Evan has:

  • Trained and mentored hundreds of early-career reps

  • Built high performing territories

  • Advanced his career through corporate training roles and sales leadership

  • Led complex new product launches, competitive strategies, and fostered market adoption

  • Guided reps from "uncertain and overwhelmed" → top earners

  • Developed the 5-phase Med Device Advantage system used by reps all over the country to confidently grow their territory

Evan has become known for transforming medical device reps in their first few years of the industry into high-trust, high-influence sales performers.

The Med Device Advantage system he teaches in this webinar is the same system:

  • He implemented to become an award winning device rep

  • He trains his own team and clients with

  • His mentees use to increase income and confidence

  • And that reps with limited experience now credit for changing their careers

What Reps Say After Learning This System

What You'll Walk Away With

By the end of this training, you will have:

  • Clear understanding of the 5-Phase Med Device Advantage System

  • Strategies, techniques, and frameworks you can use immediately in the field

  • Diagnostic view of why reps struggle to overperform quotas (and how to fix it)

  • A plan for gaining real momentum in your territory

  • Step-by-step sequence from prospecting to winning trials

  • Confidence and clarity you've never felt before.

And you'll know exactly what separates the top 10% reps from everyone else — and how to join them.

Frequently Asked Questions

Find answers to common questions about how this funnel can help grow and streamline your business. Reach out if you need more info!

  • Do I need a lot of sales experience for this training?

No — this is built exactly for reps in their first 0–4 years.

  • Will this help if I already have training through my company?

Yes — this covers the real-world strategy, process and techniques that companies don’t teach.

  • Will I be pressured to buy something?

No pressure at all. At the end, you’ll hear about the Med Device Advantage mentorship program — but the training itself is meant to be valuable even if you don’t join.

  • Will the session be recorded?

Yes, but only attendees will receive access.

Ready to Prospect Smarter, Build Trust Faster, Influence Decisions, Gain New Product Approvals & Win Trials?

Reserve your spot for the free 90-minute training and get the proven system that top reps use to accelerate their careers.

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